Why Have a Birthday Club?
5 Reasons To Have A Birthday Club
Below are the top 5 reasons why having a birthday club is good for your restaurant:
- HIGHEST TRANSACTION CUSTOMER: according to the National Restaurant Association, an average birthday patron spends $78 per table! This is an opportunity to dramatically improve your average ticket.
- GOODWILL: patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
- GROUPS: birthday guest seldom dine alone on their birthday and often times they brings groups of friends and family to celebrate with them. The average birthday table is 3-4 people.
- LOW HANGING FRUIT: more than 70% of all americans eat out on their birthday. Why not capitalize on what would be lost revenue?
- REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
As you can see, having a birthday club for your restaurant can be great for business. But is it difficult to implement? The concept is actually very simple and can be implemented very quickly. Below are the 4 general steps to get started:
How To Create A Birthday Club
STEP 1: CREATE THE COMPELLING OFFER
It’s important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
STEP 2: Design the Marketing Collateral
You will need to create marketing materials to showcase your birthday club to existing guest encouraging them to sign up for your club. This can be post cards you send in the mail, business sized cards you provide to guest upon paying for a meal, or table tents with a call to action to join your birthday club.
STEP 3: AUTORESPONDER & WEBSITE
You will need a destination for the guest to visit to sign up for your birthday club. This can be a simple one page website that is connected to a email auto responder that captures the customers information and automatically sends them their birthday offer upon the time of their birthday.
STEP 4: SIGN UP FORM
You can also take more of a manual approach and provide sign up cards that capture all your customers pertinent information, in which you would then enter this information into a spreadsheet or a database program such as excel or google spreadsheets
That is all you need to do to implement a birthday club for your restaurant! But what are the negatives?
NEGATIVES OF HAVING A BIRTHDAY CLUB
Having a internal birthday club can have tremendous benefits for your business. However, it is an additional responsibility that needs constant attention and management. Unless you have an appointed staff to properly manage your birthday club, routinely enter new sign ups into your database, track the responsiveness of your marketing, and keep your marketing collateral updated (which can get expensive), then having a birthday club can go south quick. The technical challenges can be somewhat overwhelming and getting your offer in front of potential new customers can be difficult and expensive.
The Most Effective Way To Drive New Customers Into Your Restaurant
You see the key to a successful birthday club is to bring in NEW customers, not the same customer base that would probably come in any way without a promotion.
View My Restaurant Club Demo
Recently, we’ve been having great success with a new program we created called Restaurant Birthday Marketing. Our program helps local restaurants get more new customers on an ongoing basis through implementation of a seamless EXTERNAL Birthday Club with no hassle or headache for you or your staff. Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with two restaurants per geographic region to maintain the effectiveness of our program.
“We Drive The Most Qualified Leads To Your Business. You Ensure They Show. Its A Win-Win”
We’ve truly created a sustainable system that will produce new customers on a daily basis to your restaurant. If you can benefit from a steady flow of new customers, and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to learn if having a external birthday club is a good fit for your restaurant.
Our EXTERNAL Birthday club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily.
Click the button below to see a free demo of our EXTERNAL Birthday club.